3C Media operates the first Casting Studio in China. On the basis of the international operation concept and standard, 3C Media specializes in the field of casting, contract negotiation and execution, celebrity PR, career planning and expansion, as well as casting database management. The studio is noted for its richness in resource, its excellence in communication, and its competence in execution, organization and coordination. Casting director plays a vital role in locating the right characters to fulfil the target of the programmes below the budget, and to meet the requirement from producers, directors, and writers.

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