On 5th and 6th June 2016, the 2nd edition of China Formats was held in the Portman Ritz-Carlton Hotel Shanghai. This year’s topic is: Your Bridge between International Format Developers & the Fast Emerging Chinese Format Business. Within these two days, more than 50 speakers at home and abroad from 34 organizations and 4 continents gathered in Shanghai to deliver 26 insightful sessions to hundreds of participants. The event built a professional platform for Chinese formats to out reach the global market and enhanced the sino-world formats trade and co-production business. In the media coverage, the 2nd edition of China Formats was well recognized as the kick start of the internalization of Chinese formats and its creativity.
Avi Armoza, CEO of Armoza Formats commented:” China Formats has an important, strategic role in taking this momentum forward and helping to bring this potential to life. This year’s event provided a wide-ranging outlook of the opportunities”. “Attending China Formats is a great way to meet good Chinese companies and understand the complexity of the Chinese market.” Jan Salling, CEO of Missing Link Media & Co-Chairman of FRAPA, added.

During China Formats, co-held by Shanghai TV Festival and 3C Media, CEO of 3C Media Mr Xichen Liu announced that 3C Media would invest Andrea Hamilton, the UK leading producer, to set up the joint venture in the UK. The new company Om TV will concentrate on development, production and distribution of TV programs, reality shows and factual entertainment formats. This UK joint venture is the very first of its own among all Chinese production companies.
Andrea Hamilton was very excited about it: “It’s a really exciting time to be launching an entertainment production company, particularly in partnership with one of China’s largest and most successful production companies.  Om TV will strive to win commissions in the UK and, additionally, it’s a privilege to have a direct link with this fascinating emerging market”
3C Media owner and CEO Mr Xichen Liu added: "We greatly admire the creativity and production capability of the UK. Grounded in this impressive entertainment industry, Om TV is a great opening to this market for 3C Media. We’re excited about the possibilities as we work together to foster an internationally focused space for creation."

On 25th, 3C Media and the former BBC and Sky executive Andrea Hamilton launched the brand new entertainment production company Om TV in UK. By combining the largest and oldest TV industry empire and the young booming market, the joint venture will create more potentials both business-wise and content-wise for both territories and the globe. Hamilton, who will be Om TV’s CEO, has executive produced some of the BBC’s big entertainment shows of recent years including STRICTLY COME DANCING, THE VOICE, and THE PEOPLE'S STRICTLY for COMIC RELIEF.
LET'S GO TIME TRAVELER is coming back for Season 2. The journey will hop across the most significant historical periods of China, to create the life-changing adventure with fun and full of precise history facts and details that have never been on television before.
MIPFormats bags, sponsored by 3C Media, were transformed into traditional Chinese paintings. The four patterns, plum blossoms, orchid, bamboo and chrysanthemum, represent the four most respected characters and virtues in China.
MASTER CLASS Season 2 debuted on Beijing Satellite TV and Sichuan Satellite TV on 13th. It conveyed the core value of bridging the young generation and the old classic songs, and bringing the long forgotten memories back to life. The show generated huge discussions on social platforms, and doubled the ratings compared to Season 1.
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