3C Media co-produced the popular karaoke talent show Beat the Mic together with Hunan TV Satellite Channel, and successfully licensed it to True Visions, the subsidiary of Chia Tai Group in Thailand. Beat the Mic is the first China’s format sold overseas.

3C Media cooperated with Zongyi Weekly to hold China’s first international format study campaign, the “International Format Screening Camp 2009”. The camp achieved great success with the attendance of hundreds of producers from more than 30 Chinese TV networks.
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